Get Rid of Ghost Followers on Social Media
Social media is a free, voluntary space to develop and maintain relationships online. Participating in social media platforms has many benefits that will help individuals and brands grow successfully online. Having a presence on social media can foster meaningful relationships with many people all over the world. Beyond families and friends, it can be challenging to attract the right people to grow your platform online.
To get the most out of social media, one has to connect with other people. These connections are often called followers, friends or connections, depending on the social media platform. A friend or a follower’s idea is to build a mutual relationship based on shared values, history or interest. The same principles should apply when you scout for who to follow on your social circle.
When you scroll through your home feed, do you recognize your friends or followers, does the content on your home screen bring you any value, what percentage of your followers interact with your content. If you have low engagement on your platform and an evidential disconnect with your friends or followers, you might have what I call ghost followers. Ghost followers do not interact with your content. They do not share your post, comment or like your contents. Ghost followers fill up space and bring no value to you or your business; here is how you get rid of your ghost followers.
To get rid of ghost followers, reevaluate your friend or followers list. On Instagram, you can check your following to see the contact that least interacts with you online. Analyze the relationship between you and your followers. Is it one-sided? Are you following them, but they are not following you, and that is why they cannot see your content. Is their presence beneficial to your business? Do they have interesting content that you enjoy? In this situation, even if they dont interact or follow you, you still get value from them. Do not hesitate to unfriend friends and families who act as ghosts on your page. Even if you have 60 out of 100 followers who are actively engaged on your page, you are better off than having 100 plus ghost followers.
Launching a business online can be exciting and nerve-racking at the same time. The urgent need to be visible and generate sales is a realistic dream for every business. However, attracting and developing followers is a challenge that can be frustrating for most people. These frustrations can lead to desperate moves such as buying followers or adding random people on social pages that don’t reflect or impact your business. Having these type of followers create an illusion of growth that is not realistic. Instead, it is just quantity, not quality.
Building followers online takes time and effort. Implementing an effective social media plan with a clear target audience strategy that supports your business goals and objectives can help build productive followers. Gaining active followers requires effective branding, attractive and valuable content and consistency. Branding is what people see and what they say about your business. When people have a great experience with your brand, they can become loyal followers. Having a positive brand can build trust, reputation and credibility. It is paramount to have content that is beneficial to your followers. For example, is your product or services inspiring, educative, or supportive? Create products that will encourage participation and keep people interested. Also, create consistency with your branding and content. Regular posting of great content can influence algorithm and increases the chance for your content to gain more visibility. Create meaningful, long-lasting relationships with people that will remain loyal to your brand.
As you make efforts to get rid of ghost followers, try not to become one. Engage with the people on your platform. Share their content on your stories or retweet to show support. These simple actions can quickly help you build free cheerleaders for your brand. Just like in real life, to maintain a friendship should not be a one-sided effort. Make communication enjoyable and effective online and get rid of dead-weight followers.
